The Happiness Club was growing well, but in need of ‘a nice look’.
In an area that can be misinterpreted as niche or huggy we felt that, while the brand should be approachable and warm, it should really own the practical and professional value of the offer.
The chosen creative solution combined heart and business in a solidly trustable brand that badged its purpose in a clean and reassuring way. A refresh has reflected the growth of the brand.
“brilliant.”
"I had no conception of what might be possible when we started.
It was a real collaboration, and I'm so thrilled that the solution we created is so fresh – it really stands out in its field, and so gives me that trust and credibility where I need it most."
An open brief like this is always a pleasure. It’s great to dive into exactly what makes a company tick – how it does things, its goals and aspirations – and then wrap those brand values in an identity that supports and celebrates just that.
Is this an approach you feel you can benefit from?